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Hernan Badenes

Experiment-Led Product Development

Hernan Badenes

The value of early feedback in any product development – including software – is, well, invaluable.

Software development has evolved over the last 20 years to allow for more incremental or iterative development, to help eliminate the problems of delivering a product that a customer doesn’t want. We all know software engineers who have suffered from spending monumental time and effort on creating something that ends up being the wrong product, tool or app.

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