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Creative Destruction

Florian Pestoni

Creative destruction. Sounds cool, doesn’t it? If you’re picturing a demolition derby with decorated cars driven by artists and designers… that’s not it at all.

The gale of creative destruction was first introduced by economist Joseph Shumpeter in 1942, to describe the “process of industrial mutation that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one”.

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